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President Obama announced his administration's Clean Power Plan on Monday, which aims to reduce carbon emissions from power plants by 30 percent over the next 15 years. This is a good thing to do, he explained, because children. And kids. But also children.

Over the course of his 30-minute press conference in the East Room of the White House, the President made at least nine references to "kids," "children," and "grandkids." It seemed to be a clever rhetorical strategy to frame climate change as a family issue so that even the staunchest climate-change deniers might pay attention.

For example, here's the end of Obama's speech:

We only get one home we only get one planet—there's no Plan B. I don’t want my grandkids not to be able to swim in Hawaii or not to be able to climb a mountain and see a glacier because we didn’t do something about [climate change]. I don’t want millions of people's lives disrupted and this world more dangerous because we didn’t do something about it. That’d be shameful of us. This is our moment to get this right. Do something better for our kids. Let's make the most of that opportunity.

Helen Lovejoy would be proud.

Bad at filling out bios seeks same.