A new ad from Apple. Greenwash galore.

A new ad from Apple rolled out on YouTube last week claiming that iPhones are assembled at ‘Zero Waste to Landfill’ facilities.

That might be technically true. The facilities themselves might not create landfill waste. It’s not clear exactly how their facilities were certified as ‘Zero Waste to Landfill.’ We reached out to Apple to learn more about the certification and despite their promises to send more information we did not hear back from them despite extending our deadline.

Regardless of the certification, iPhones and other Apple products are filling up landfills around the world. When they’re discarded, they’re hard to actually recycle. Apple does take back old iPhones to recycle, but most iPhones don’t make their way back to the company.

What’s apparent is Apple banks on customers growing tired of slower phones with weaker batteries. They even set up their operating system to throttle older phones’ performance. Since old ones are hard to recycle or repair, many of them end up in landfills. So let’s cut the greenwashing crap, the idea that iPhones aren’t filling landfills just doesn’t hold water.